BeFun Entertainment creates large-scale immersive experiences and family events using globally recognized franchises like LEGO, Hot Wheels, Harry Potter, Bluey, Avengers, and Jurassic World. The company handles creative development, full event production, marketing, sponsorships, and retail to deliver end-to-end solutions. It has organized dozens of experiences across multiple countries, attracting more than a million visitors. With steady growth and recent funding, it is expanding operations while enhancing technology to improve engagement, data analysis, and event management.